基于诸暨地域特色的农产品包装设计研究
Research on the Packaging Design of Agricultural Products Based on the Regional Characteristics of Zhuji

在乡村振兴战略的大背景下，特色农产品的包装设计不仅展现了商品外在的形象，更是地域文化和品牌的综合体现。随着人们对于健康环保和个性化的不断追求，地方特色农产品的包装需要进行不断地创新。本文利用文献研究法、案例分析法来研究诸暨市特色农产品品牌包装设计的现状，将诸暨地域文化元素巧妙融入农产品包装设计中，以提高诸暨特色农产品在市场上的占有率，从而促进农产品品牌的建立和发展。
Against the backdrop of the rural revitalization strategy, the packaging design of characteristic agricultural products not only showcases the external image of the commodities but also is a comprehensive representation of regional culture and brand. With people’s continuous pursuit of health, environmental protection and personalization, the packaging of local characteristic agricultural products needs to be constantly innovated. This paper uses the literature research method and case analysis method to study the current packaging design of characteristic agricultural product brands in Zhuji City. It ingeniously integrates the regional cultural elements of Zhuji into the packaging design of agricultural products to increase the market share of Zhuji’s characteristic agricultural products and promote the establishment and development of agricultural product brands.