基于鲍德里亚消费社会理论的视域下当代消费现象刨析
An Analysis of Contemporary Consumption Phenomena from the Perspective of Baudrillard’s Theory of Consumer Society

鲍德里亚通过对“物”的分析，从日常生活领域出发，对当代消费文化和资本主义思想做出了猛烈激进的批判分析。本文先对鲍德里亚消费社会理论进行理论溯源，只有立足于前人的理论成果，探寻鲍德里亚与他们之间的理论联系，才能全面、深入地了解鲍德里亚的符号消费理论；之后对鲍德里亚消费社会思想进行阐释，从而得到对消费社会的矛盾揭示；最后分析鲍德里亚消费社会理论对构建科学消费观的启示，并在鲍德里亚消费思想的视域下探究摒弃社会消费弊端的路径。
Through the analysis of “things” and the field of daily life, Baudrillard made a fierce and radical critical analysis of contemporary consumer culture and capitalist thought. Only by basing on the theoretical achievements of predecessors and exploring the theoretical connection between Baudrillard and them can we have a comprehensive and in-depth understanding of Baudrillard’s theory of symbolic consumption. Then, Baudrillard’s thought on consumer society is explained, so as to reveal the contradictions of consumer society. Finally, the enlightenment of Baudrillard’s theory of consumer society to the construction of a scientific view of consumption is analyzed, and the path of abandoning the disadvantages of social consumption is explored from the perspective of Baudrillard’s consumption thought.