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大学生未来时间观与购物导向的关系：性别的调节作用
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Abstract:
目的：探讨大学生未来时间观与购物导向的关系，并考察性别在其中的调节作用。方法：采取方便抽样法选取唐山市某所高校大学生1044名，使用消费者购物导向量表、津巴多时间观量表进行调查。结果：大学生未来时间观与享乐主义购物导向显著正相关(r = 0.08, P < 0.05)，大学生未来时间观与功利主义购物导向显著正相关(r = 0.28, P < 0.01)；性别在大学生未来时间观与购物导向关系中起调节作用，具体表现为相对女生而言，性别为男生时，未来时间观与享乐主义购物导向以及功利主义购物导向的关系更显著。结论：大学生未来时间观与享乐主义购物导向、功利主义购物导向的相关显著；大学生未来时间观可以正向预测购物导向，并且性别对未来时间观与购物导向具有调节作用。
Objective: To explore the relationship between college students’ future time outlook and shopping orientation, and to investigate the moderating role of gender in it. Methods: A total of 1044 college students from a university in Tangshan City were selected by convenience sampling method, and the consumer shopping orientation scale and Zimbardo Time Observation Scale were used to investigate. Results: There was a significant positive correlation between college students’ future time outlook and hedonistic shopping orientation (r = 0.08, P < 0.05), and a significant positive correlation between college students’ future time outlook and utilitarian shopping orientation (r = 0.28, P < 0.01). Conclusion: There is a significant correlation between college students’ view of future time and hedonistic shopping orientation and utilitarian shopping orientation. College students’ view of future time can positively predict shopping orientation, and gender has a moderating effect on future time perception and shopping orientation.
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