数字经济驱动下山东省的文旅产业发展研究：耦合与协调路径分析
Study on the Development of Culture and Tourism Industry in Shandong Province Driven by Digital Economy: Coupling and Coordination Path Analysis

随着数字经济的快速发展，山东省的文化与旅游产业面临新的机遇与挑战。本文探讨了数字经济背景下两者的耦合协调发展。首先梳理山东省数字经济下的文化和旅游产业耦合现状，揭示文化和旅游产业在数字经济背景下的发展态势和相互关系，其次构建了涵盖经济效益、社会影响和环境可持续性的多维度评价指标体系，然后建立文化和旅游产业耦合协调度的评价模型，对两个产业的耦合协调度进行量化评价，最后运用熵值法对指标数据进行加权处理，并结合耦合协调度模型，量化评估了山东省各城市文化与旅游的耦合协调度。基于此，提出了一系列促进山东省文化与旅游产业耦合发展的建议，期望借助数字经济带来的机遇，实现文化与旅游的深度融合与共同繁荣。
With the rapid development of digital economy, culture and tourism industries in Shandong Province are facing new opportunities and challenges. This paper discusses the coupling and coordinated development of the two under the background of digital economy. Firstly, it combs through the current situation of the coupling of culture and tourism industries under the digital economy in Shandong Province, and reveals the development situation and mutual relationship between culture and tourism industries under the background of digital economy. Secondly, it constructs a multi-dimensional evaluation index system covering economic benefits, social impact and environmental sustainability, then establishes an evaluation model of the coupling and coordination degree of the culture and tourism industries, and quantitatively evaluates the coupling and coordination degree of the two industries. Finally, using the entropy method to weight the indicator data and combining with the coupling coordination degree model, the coupling coordination degree of culture and tourism in cities of Shandong Province is quantitatively evaluated. Based on this, a series of suggestions to promote the coupled development of culture and tourism industry in Shandong Province are put forward, expecting to realize the deep integration and common prosperity of culture and tourism with the opportunities brought by the digital economy.