“互联网+”视域下广西彩调创新发展路径探究
Exploration of the Innovative Development Path of Guangxi Color Tone from the Perspective of “Internet+”

随着中国经济的高速发展，人民群众生活水平的日渐提高，现如今人民群众已不单单满足于对物质生活的追求，而逐渐追求自身精神文化的满足。随着“乡村振兴”与“文化自信”发展战略的提出，为民间传统戏剧文化的发展提供了契机。广西彩调是广西壮族自治区独具特色的地方戏曲文化，但因其地域性、传统性等固有特性，导致在时代发展中面临着受众少、传承人缺失、创新性不足等发展困境。随着互联网新媒体的发展，对广西彩调来说既是机遇又是挑战。基于此，本文立足“互联网+”视域，旨在为广西彩调在新媒体时代的创新发展出谋划策，实现广西彩调的创新性发展。同时，也为其他戏剧类非物质文化遗产的创新发展提供借鉴意义。
With the rapid development of China’s economy and the increasing improvement of the people’s living standards, the people are now not only satisfied with the pursuit of material life, but also gradually pursue the satisfaction of their own spiritual culture. With the development strategy of “rural revitalization” and “cultural self-confidence”, it provides an opportunity for the development of traditional folk drama culture. Guangxi color tone is a unique local opera culture in Guangxi Zhuang Autonomous Region, but due to its inherent characteristics such as regionality and tradition, it faces development difficulties such as small audiences, lack of inheritors, and lack of innovation in the development of the times. With the development of new Internet media, it is both an opportunity and a challenge for Guangxi color tone. Based on this, this paper is based on the perspective of “Internet+”, aiming to provide suggestions for the innovation and development of Guangxi color tone in the new media era and realize the innovative development of Guangxi color tone. At the same time, it also provides reference significance for the innovation and development of other drama intangible cultural heritage.