我国社区居家养老服务现状调研分析
Research and Analysis of the Current Situation of Community-Based Home-Based Care Services for the Elderly in China

积极应对人口老龄化国家战略框架下，发展社区居家养老服务是关键举措。精准识别老年人的服务需求是提升服务质量与服务供给效率的前提，关乎供需匹配的精准度及老年人的满意度与认同感。作为承载老年人主要服务需求的模式，社区居家养老面临针对性与精准性不足、供需错位等挑战，限制了服务的吸引力及老年人潜在需求的释放。因此，精确识别并调整服务供给，不仅是提升老年人满意度的有效途径，也是养老服务资源优化配置的必要选择。本项目组从需求端入手，综合定性与定量调查，历经2个月实地探访，深入剖析典型居民的养老需求，构建养老服务需求图谱，并探讨数智化技术在破解政策依赖性强、客单价低、盈利难等行业痛点中的可行性，最终为业界提供策略建议。
Under the national strategic framework of actively responding to population aging, developing community-based home-based elderly care services is a key measure. Accurately identifying the service needs of the elderly is a prerequisite for improving service quality and supply efficiency, which is related to the accuracy of supply-demand matching and the satisfaction and identification of the elderly. As a model that carries the main service needs of the elderly, community-based home-based elderly care faces challenges such as insufficient targeting and precision, supply and demand mismatch, which limit the attractiveness of services and the release of potential needs of the elderly. Therefore, accurately identifying and adjusting service supply is not only an effective way to improve the satisfaction of the elderly, but also a necessary choice for optimizing the allocation of elderly care service resources. Our project team started from the demand side, conducted comprehensive qualitative and quantitative investigations, and after two months of on-site visits, deeply analyzed the elderly care needs of typical residents in China, constructed a demand map for elderly care services, and explored the feasibility of digital technology in solving industry pain points such as strong policy dependence, low customer unit price, and difficult profitability. Ultimately, we provide strategic recommendations for the industry.