“校企共赢、项目引领”网络与新媒体专业教学改革探索与实践
Collaboration between School and Enterprise Project-Based Teaching Reform in the Specialty of New Media and Networking

深入推进校企合作是网络与新媒体这一实践性强、行业变化快的专业产教融合的重要举措。本文从本校网络与新媒体专业校企合作现状谈起，分析其中存在的问题与不足。结合院校的办学特点，挖掘校企合作的突破口，寻找“校企共赢、项目引领”这一教学改革路径。通过有效的课程对接，将真实项目融入教学板块，创新评价机制，助力校企合作的长效发展。
The profound enhancement of collaboration between academic institutions and corporate entities represents a critical strategy for the amalgamation of network technology and the new media sector, an industry characterized by its practical nature and rapid evolution. This treatise commences with an examination of the present state of academic-corporate partnerships within the university’s network and new media discipline, proceeds to evaluate the extant challenges and limitations, and delves into the potential for breakthroughs in such cooperative endeavors. By leveraging the unique attributes of higher education institutions, the paper investigates the “school-enterprise synergy and project-oriented” educational reform trajectory. The integration of actual industry projects into the curriculum, coupled with an innovative assessment framework, is posited to facilitate the sustainable progression of academic-corporate collaboration.