乡村振兴视域下旅游语言景观调研——基于四川省广元市曾家山景区的调查
Research on Tourism Language Landscape from the Perspective of Rural Revitalization—Based on the Investigation of Zengjiashan Scenic Spot in Guangyuan, Sichuan Province

乡村旅游语言景观是旅游服务的一部分，也是乡村文化构建的重要方式。本文以四川省广元市曾家山景区的语言景观为个案，调查语言标牌的使用情况，分析了曾家山景区语言景观在信息告示、语言规范性、环境匹配度、内容功能规划以及游客接受心理方面的不足，提出做好语言景观的本体规划以及拓展语言景观功能外延两条构建路径，以提升乡村旅游语言服务能力，促进乡村产业振兴及文化振兴。
Rural tourism language landscape is part of tourism services and an important way to build rural culture. This paper takes the language landscape of Zengjiashan Scenic Area in Guangyuan, Sichuan Province as a case to investigate the use of language signs. This paper analyzes the shortcomings of Zengjiashan Scenic Area’s language landscape in information signage, linguistic standardization, environmental matching, content and function planning, and visitor acceptance psychology. Two paths for building the linguistic landscape are proposed, namely, doing a comprehensive planning for the essence of the linguistic landscape and expanding the functional scope of the linguistic landscape, in order to enhance the language service capacity of rural tourism and promote rural industrial and cultural revitalization.