定制游新业态下高职定制旅行服务课程开发与建设初探
Exploration on the Development and Construction of Customized Travel Service Courses for Higher Vocational Education in the New Era of Customized Tourism

本文以旅游行业新业态的人才需求为背景，分析了高职旅游管理专业定制旅游相关课程开发与建设思路，依据岗课赛证要求，重构了教学模块；整合典型工作情境，设计实训项目；优化教学实施过程，提出“6E”探究性学习；提出“两平台四维度”综合性评价方式的采用。文章还反思了课程建设的不足，指出需要进一步优化教学评价，深化“一生一策、精准施教”的教学改革实践，完善人工智能背景下的教学资源开发，打造科技赋能智慧课堂，建设贴合行业企业实践的实训软件平台。
Based on the talent demand in the emerging sectors of the tourism industry, this paper analyzes the development and construction ideas of customized tourism courses in higher vocational tourism management majors. The teaching modules of the course are reconstructed based on the requirements of job-course-competition-certificate integration; typical work situations are integrated to design practical training projects; the teaching implementation process is optimized, and “6E” inquiry-based learning is proposed; a comprehensive evaluation method of “two platforms and four dimensions” is adopted to focus on the cultivation of students’ abilities and qualities. Also, the paper reflects on the shortcomings of the course construction, pointing out the need to further optimize teaching evaluation and deepen the teaching reform practice of “one strategy for each student, precise teaching”; in addition, it is necessary to further improve the development of teaching resources in the context of artificial intelligence, build technology-enabled smart classrooms, and develop practical training software platforms that align with industry and enterprise practices in terms, of course, practical training project operations.