南宁市民族区域特色化康养旅游品牌策略研究
Research on the Brand Strategy of Featured Health and Wellness Tourism in Ethnic Regions of Nanning City

本文以南宁市民族区域特色化康养旅游品牌策略为研究内容，首先介绍生态资源型、医疗科技型、产业资源型等康养旅游发展类型，然后分析南宁市康养旅游发展现状和存在的问题。最后，探索民族区域特色化康养旅游品牌的构建策略，分别为优化顶层设计，做好要素保障、基于本地资源特色，打造一流康养品牌、做好人才培养，发挥服务优势、坚持原真性，提高旅游产品质量等，并得出相应的结论，希望通过本文研究，为相关行业提供借鉴。
This article takes the branding strategy of ethnic regional characteristic health and wellness tourism in Nanning City as the research content. Firstly, it introduces the development types of health and wellness tourism such as ecological resource-based, medical technology based, and industrial resource-based. Then, taking Nanning City as an example, it explores the construction strategies of ethnic regional characteristic health and wellness tourism brands, including optimizing top-level design, ensuring elements, building first-class health and wellness brands based on local resource characteristics, cultivating talents, leveraging service advantages, adhering to authenticity, and improving tourism product quality. Finally, corresponding conclusions are drawn, hoping to provide reference for related industries through this study.