关于日本推动电视节目海外发展政策的研究
A Study on Japan’s Policy of Promoting Overseas Development of TV Programme

日本在推动电视节目海外发展的过程中，最大限度利用国家预算，形成了官民协同“All Japan One Team”的政策体制，电视节目出口额在2012年到2021年间增长了五倍之多。笔者对日本官方以及民间团体针对电视节目海外出口出台的政策和开展的活动进行了细致考察，总结日本相关体制政策的特点以及我国出口电视节目的可借鉴之处。
In the process of promoting overseas TV programme development, Japan has made maximum use of the national budget and formed the policy system of “All Japan One Team” with the cooperation of the government and the private sector. As a result, the amount of TV programme export has increased five times between 2012 and 2021. This study meticulously analyses the policies and activities of the Japanese government and civil society organisations with regard to the export of TV programme overseas. It also provides a summary of the characteristics of Japan’s relevant institutions and policies, as well as an evaluation of the lessons that can be learned from China’s TV programme exports.