绿色标志对乳制品的购买意愿研究
Study on the Purchase Intention of Green Labels on Dairy Products

随着环保水平的提升，绿色产品选择意愿的产生机理已成为学术研究的热点。目前，专家学者们已经从商品本身入手，研究了绿色商品选择意愿的影响原因与影响途径。但是鲜有学者从绿色标志角度出发。因此文章将以绿色标志为主题，探讨绿色标志对乳制品购买意愿的影响机制，采用问卷调查的方法，并运用方差模型对数据进行处理和分析。研究发现：文化程度高的人与收入水平高的人更乐于购买具有绿色标签的乳制品。
With the improvement of green consumption levels, the formation mechanism of green product purchase intention has become a hot topic in academic research. At present, scholars have explored the influencing factors and pathways of green product purchase intention from the perspective of the product itself. However, few scholars have approached it from the perspective of green logos. Therefore, this article will take the green logo as the theme and explore the impact mechanism of green logos on dairy product purchase intention. It will use a questionnaire survey and employ a variance model to process and analyze the data. Research has found that people with higher levels of education and income are more willing to purchase dairy products with green labels.