“芍食记”品牌设计与应用
“Peony Food” Brand Design and Application

中医药文化是我国传统文化的重要组成部分，在当今社会压力如此大的情况下，大众的身体健康需要得到重视，虽然“药食同源”的理念被广大群众所熟知，但在具体的操作过程当中，仍然存在着一定的误区，本次设计实践希望为中医药的发展带来新的形式，并解决大众在食用药膳上的误区，创造出带来科学的药膳食品。本文通过大量的数据分析、问卷调查等形式，通过对于受众群体的分析，对于传统中医药设计的借鉴融合，发展出新中式膳食品牌，不仅对于传统中医药文化有传播意义，也为“药食同源”理念提供了更多可以实现的产品。
Traditional Chinese medicine culture is an important part of China’s traditional culture, in today’s social pressure so much, the public’s health needs to be paid attention to, although the concept of “medicine and food homology” is well known to the masses, but in the specific operation process, there are still certain misunderstandings, this design practice hopes to bring a new form to the development of traditional Chinese medicine, and solve the misunderstanding of the public in the edible medicinal diet, to create a scientific medicine and dietary products. Through a large number of data analysis, questionnaire surveys and other forms, through the analysis of audience groups, and the reference and integration of traditional Chinese medicine design, this paper develops a new Chinese dietary brand, which not only has communication significance for traditional Chinese medicine culture, but also provides more products that can be realized for the concept of “medicine and food homology”.