红色文化背景下江西地区旅游文创产品的设计研究
Research on the Design of Tourism Cultural and Creative Products in Jiangxi Region under the Background of Red Culture

红色文化是中国革命历史的重要组成部分，具有深厚的历史底蕴和独特的文化价值。江西地区作为红色文化的重要发源地之一，拥有丰富的红色旅游资源。本文旨在探讨红色文化背景下东北地区旅游文创产品的设计原则、方法及其市场应用策略，以期为红色文化的传承与发展提供新的思路和实践路径。
Red culture is an important part of China’s revolutionary history, with deep historical heritage and unique cultural value. As one of the important birthplaces of red culture, Jiangxi region has rich red tourism resources. The purpose of this paper is to explore the design principles, methods and its market application strategies of tourism creative products in the northeast region under the background of red culture, with a view to providing new ideas and practical paths for the inheritance and development of red culture.