蒙牛乳业并购妙可蓝多的动因与绩效研究
A Study on the Motivation and Performance of Mengniu Dairy’s Acquisition of Milkground

在国家宏观战略布局的引领下，乳制品行业正在高速发展。纵观我国乳制品市场的发展趋势，可以看出市场竞争日益激烈，乳制品企业之间的竞争已经从单一企业扩展到整个供应链体系。本文采用财务指标分析法对蒙牛乳业并购后绩效进行分析，分析可知此次并购总体上有助于蒙牛乳业更好的发展。蒙牛乳业对妙可蓝多进行并购能够使双方在产品生产研发、销售渠道建设、营销资源整合及产能布局优化等方面展开深入合作，同时能够有效避免同业竞争，有利于双方集中资源专注于各自的核心业务领域，提升整体盈利能力和综合竞争力。
Under the guidance of the national macro-strategic layout, the dairy industry is developing rapidly. Looking at the development trend of my country’s dairy market, it can be seen that market competition is becoming increasingly fierce, and the competition among dairy companies has expanded from a single company to the entire supply chain system. This paper uses the financial indicator method to analyze the post-merger performance of Mengniu Dairy. The analysis shows that this merger will generally help Mengniu Dairy to develop better. Mengniu Dairy’s acquisition of Milk-ground will enable the two parties to carry out in-depth cooperation in product production and research and development, sales channel construction, marketing resource integration and production capacity layout optimization. At the same time, it can effectively avoid competition in the same industry, which is conducive to both parties concentrating resources on their respective core business areas and improving overall profitability and comprehensive competitiveness.