河北新乐伏羲文化品牌形象设计研究
Research on the Brand Image Design of Fuxi Culture in Xinle, Hebei

河北新乐作为中华文明的重要发源地之一，其伏羲文化具有深厚的历史底蕴和独特的文化价值。本研究旨在深入探讨河北新乐伏羲文化的品牌形象设计。通过分析伏羲文化的历史背景、文化内涵及其在现代社会中的传播现状，提出一套具有地方特色和文化深度的品牌形象设计方案。在此基础上，梳理了伏羲文化的研究现状与设计实践，构建了伏羲文化品牌形象的设计原则、要素及实施策略。研究结果显示，将传统文化与现代设计理念相结合，不仅能有效提升地方文化的知名度和影响力，还能促进文化产业的可持续发展。
As one of the important birthplaces of Chinese civilization, Hebei Xinle’s Fuxi culture has a profound historical heritage and unique cultural value. This study aims to explore in depth the brand image design of Fuxi culture in Hebei Xinle. Through literature review, analyze the historical background, cultural connotation, and current dissemination status of Fuxi culture in modern society, and propose a brand image design scheme with local characteristics and cultural depth. On this basis, the research status and design practice of Fuxi culture were sorted out, and the design principles, elements, and implementation strategies of Fuxi culture brand image were constructed. The research results show that combining traditional culture with modern design concepts can not only effectively enhance the visibility and influence of local culture, but also promote the sustainable development of the cultural industry.