家族企业接班人社会嵌入性对多元化战略的影响
The Impact of Social Embeddedness of Family Business Successors on Diversification Strategy

改革开放以来，我国家族企业已进入传承的高峰期。为了实现“基业长青”，家族接班人在进入企业后，往往会采取多元化战略。然而，“人在江湖，身不由己”，接班人的战略选择受到高管团队约束。本文基于社会嵌入理论，从情感嵌入、认知嵌入两维度构建接班人在高管团队中的关系嵌入性对家族企业多元化战略影响的分析模型，并引入高管团队稳定性这一结构嵌入指标作为中介变量来对其中的作用机制进行探讨。实证研究表明：接班人在高管团队中的关系嵌入程度越深，企业多元化程度越高；高管团队稳定性在接班人涉入高管团队中的关系嵌入程度与企业多元化程度中具有中介效应，即接班人的关系嵌入程度会通过高管团队稳定性来影响企业多元化战略。
Since the reform and opening up, family businesses in China have entered a peak period of inheritance. In order to achieve long-lasting success, family successors often adopt a diversification strategy after entering the enterprise. However, as the saying goes, “In the world of rivers and lakes, one cannot control oneself”, and the strategic choice of successors is constrained by the executive team. This article is based on the theory of social embeddedness, and constructs an analysis model of the impact of the relationship embeddedness of successors in the executive team on the diversification strategy of family businesses from two dimensions: emotional embeddedness and cognitive embeddedness. The stability of the executive team as a structural embeddedness indicator is introduced as a mediating variable to explore its mechanism of action. Empirical research shows that the deeper the relationship embedding of successors in the executive team, the higher the degree of diversification of the enterprise; The stability of the executive team has a mediating effect on the degree of relationship embedding between the successor’s involvement in the executive team and the degree of diversification of the enterprise, that is, the degree of relationship embedding of the successor will affect the diversification strategy of the enterprise through the stability of the executive team.