亚里士多德三诉诸策略在公共演讲中的应用——以雷军演讲为例
The Application of Aristotle’s Three Rhetorical Appeals in Public Speaking —Taking Lei Jun’s Speeches as an Example

亚里士多德的三诉诸策略，即逻辑诉求(logos)、情感诉求(pathos)和人格诉求(ethos)，作为修辞艺术的核心部分，是修辞学领域经久不衰的研究对象。本研究选取了雷军在不同场合、面对不同听众的演讲内容，对文本中运用的修辞策略进行分析和解读，探讨雷军是如何通过三诉诸策略实现演讲的说服目的，获得良好的演说效果的。
Aristotle’s three rhetorical appeals, i.e., logical appeals (logos), emotional appeals (pathos) and personality appeals (ethos), as a core part of the art of rhetoric, is an enduring research topic in the field of rhetoric. This study selects Lei Jun’s speeches on different occasions and in front of different audiences, analyzes and interprets the rhetorical strategies used in the texts, and explores how Lei Jun achieves the persuasive purpose of his speeches and obtains good oratorical effects through Aristotle’s three rhetorical appeals.