广东省河源市“村BA”可持续发展路径研究
Research on the Sustainable Development Path of “Village BA” in Heyuan City, Guangdong Province

本研究通过文献资料法、问卷调查法、实地考察法，深入分析河源市“村BA”赛事的运行机制、参与情况、满意度以及影响其可持续发展的关键因素。研究结果发现，河源市“村BA”在推动地区体育事业发展方面发挥了积极作用，但在可持续发展上，受经费支持、场地设施、品牌建设力度不够等因素影响。针对这些影响因素，本研究提出河源市“村BA”的可持续发展需多方位、多渠道筹集活动资金、加强场地设施的完善和升级和积极打造特色品牌与提升知名度等，为河源市“村BA”及其他类似群众性体育比赛的可持续发展提供理论支持和实践指导，为推动全民健身计划和地区体育文化的繁荣发展做出贡献。
This study uses Literature survey method, questionnaire surveys and field investigations to deeply analyze the operating mechanism, participation, satisfaction and key factors affecting the sustainable development of “Village BA” events in Heyuan City. The results show that “Village BA” in Heyuan City has played a positive role in promoting the development of regional sports, but in terms of sustainable development, it is affected by factors such as insufficient funding support, venue facilities, and brand building. In response to these influencing factors, this study proposes that the sustainable development of “Village BA” in Heyuan City requires multi-faceted and multi-channel fundraising, strengthening the improvement and upgrading of venue facilities, and actively creating characteristic brands and enhancing visibility, etc., to provide theoretical support and practical guidance for the sustainable development of “Village BA” in Heyuan City and other similar mass sports competitions, and to contribute to the promotion of the national fitness plan and the prosperity and development of regional sports culture.