杭州市夜经济发展状况与居民参与满意度的研究
Research on the Development Status of Night Economy and Resident Participation Satisfaction in Hangzhou

为了更好地了解杭州市夜经济发展状况与居民参与满意度，并对相关部门更好地完善夜经济发展有关政策提供建议，本文在杭州市采用实地走访，发放问卷和访谈相结合的方式，对杭州市夜经济发展现状、居民参与度、参与满意度及其影响因素展开调查和分析。运用Logistic回归模型和结构方程模型分别探究居民参与度和影响参与满意度的因素。结果显示，当前杭州市夜经济发展存在同质化严重、停车困难、消费较高、配套设施不够完善等问题。而在居民参与中，年龄较为年轻、自由时间多、文化水平高、月收入水平中等的居民更愿意参与到夜间消费中去，中老年人群体则参与度相对较低。总体而言，目前杭州市夜经济发展仍存在问题，但是大多数居民对于其发展现状较为满意。本文根据杭州夜经济发展实际提出相关对策与建议。
In order to better understand the development status of night economy and resident participation satisfaction in Hangzhou, and provide suggestions for relevant departments to better improve policies related to night economy development, this article adopts a combination of on-site visits, questionnaire distribution, and interviews in Hangzhou to investigate and analyze the current status of night economy development, resident participation, participation satisfaction, and its influencing factors. Using logistic regression models and structural equation models to explore the factors influencing resident participation and satisfaction with participation, respectively. The results show that there are serious homogenization, parking difficulties, high consumption, and inadequate matching facilities in the current night economy development in Hangzhou. In terms of resident participation, younger residents with more free time, higher cultural level, and average monthly income are more willing to participate in nighttime consumption, while the participation of middle-aged and elderly people is relatively low. Overall, there are still problems with the development of night economy in Hangzhou, but most residents are satisfied with its current situation. This article proposes relevant countermeasures and suggestions based on the actual development of Hangzhou’s night economy.