This study examines the impact of macroeconomic performance on U.S. presidential election outcomes since the end of World War II. The research is grounded in the theory that voters are influenced by short-term economic indicators rather than long-term trends when casting their ballots. Using GDP growth rate, inflation, unemployment, and stock market performance from 1948 to 2020, we evaluate how these variables affect the likelihood of the ruling party’s re-election. Our findings suggest that U.S. voters tend to prioritize short-term economic conditions, such as inflation control and labor market improvements, over long-term economic achievements. This behavior is consistent across both major political parties, although the threshold for economic performance varies between Democrats and Republicans. Our findings provide insights for policymakers and political strategists aiming to secure electoral success.
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