胶东面塑的视觉设计艺术研究
Research on the Visual Design Art of Jiaodong Dough Sculpture

胶东面塑，这一古老的民间技艺，其历史可追溯至千百年前。它不仅是胶东地区不可或缺的文化遗产，更是一种深受人民喜爱的艺术形式。在当地，有这样一句流传甚广的歌谣：“做春燕，捏龙凤，描花画叶欢吉庆”，生动地描绘了面塑艺术在人们日常生活中扮演的角色和重要性。面雕以其独特的艺术魅力被列入《世界非物质文化遗产名录》。本研究深入探讨了胶东面塑这一中华民族传统民俗文化的瑰宝。研究内容主要围绕胶东面塑的历史起源、地域特色、文化内涵以及视觉设计艺术特征展开。在视觉设计方面，胶东面塑巧妙地融合了抽象与具象、传统与现代，形成了独特的艺术风格。此外，研究还探讨了胶东面塑在现代社会的传承与创新，提出了传统元素与现代风格融合、视觉形象革新等策略，以期推动胶东面塑在新时代的繁荣发展。结论认为，胶东面塑作为非物质文化遗产，具有极高的艺术价值和文化内涵，其传承与创新对于弘扬中华优秀传统文化具有重要意义。
Jiaodong dough sculpture, an ancient folk art, has a history dating back thousands of years. It is not only an indispensable cultural heritage in the Jiaodong region, but also an art form deeply loved by the people. In the local area, there is a widely circulated folk song that vividly depicts the role and importance of dough sculpture art in people,s daily lives, such as “making spring swallows, shaping dragons and phoenixes, painting flowers and leaves to celebrate with joy”. Noodle sculpture, with its unique artistic charm, has been listed on the World Intangible Cultural Heritage List. This study delves into Jiaodong Noodle Sculpture, a treasure of traditional Chinese folk culture. The research mainly focuses on the historical origin, regional characteristics, cultural connotations, and visual design art features of Jiaodong dough sculpture. In terms of visual design, Jiaodong dough sculpture cleverly blends abstraction and concreteness, tradition and modernity, forming a unique artistic style. In addition, the study also explored the inheritance and innovation of Jiaodong dough sculpture in modern society, proposing strategies such as integrating traditional elements with modern styles and innovating visual images, in order to promote the prosperity and development of Jiaodong dough sculpture in the new era. The conclusion is that Jiaodong dough sculpture, as an intangible cultural heritage, has extremely high artistic value and cultural connotation. Its inheritance and innovation are of great significance for promoting excellent traditional Chinese culture.