基于网络数据和文本挖掘的无锡段大运河国家文化公园景观文化要素评价研究
Research on Landscape Cultural Element Evaluation of Wuxi Grand Canal National Cultural Park Based on Network Data and Text Mining

目的：为获取公众对无锡段大运河国家文化公园景观中文化要素的关注点。方法：利用网络数据和文本挖掘手段，通过收集部分景点的网络评价数据，借助Python软件利用词频分析法提炼出公众对其中文化要素的关注点。结果：得到影响公众关注度的关键文化要素并从中分析得出后续设计提升的方向。结论：网络点评数据能够反映公众对景观中文化要素的关注度，研究结果可为大运河国家文化公园景观的设计优化提升提供科学的决策依据。
Objective: To obtain public attention to the cultural elements in the landscape of the Wuxi section of the Grand Canal National Cultural Park. Method: Using network data and text mining techniques, collecting network evaluation data of some scenic spots, and using Python software to extract the public’s attention points to cultural elements through word frequency analysis. Results: Identifying key cultural elements that influence public attention and analyze them to determine the direction for future design improvements. Conclusion: Online review data can reflect the public’s attention to cultural elements in the landscape, and the research results can provide scientific decision-making basis for the design optimization and improvement of the Grand Canal National Cultural Park landscape.