融入与启程：“银发网红”热潮现象思考
Integration and Departure: Reflections on Phenomenon of “Silver-Haired Influencers” Trend

近年来，一批批“银发网红”涌现在短视频平台上，不仅使银发群体很大程度上摆脱了长期处于互联网边缘的“数字难民”形象，也深刻地影响着当下的传播生态。本文结合短视频平台上的相关案例，归纳出“银发网红”的形象类别，并从情感归因、产业生态、技术赋能三个方面探析了“银发网红”出圈的原因，阐释了“银发网红”在错综复杂的网络环境中行稳致远的发展之道。
In recent years, a wave of “silver-haired influencers” has emerged on short video platforms, not only freeing the silver-haired demographic from the long-standing image of being on the fringes of the Internet as “digital refugees”, but also profoundly impacting the current communication ecosystem. This paper, combining relevant cases from short video platforms, summarizes the image categories of “silver-haired influencers” and analyzes the reasons for their breakout success from three aspects: emotional attribution, industrial ecology, and technological empowerment. It also elucidates the development path for “silver-haired influencers” to navigate steadily and far in the complex network environment.