Research on Business Model Innovation of Enterprises in the Context of Digital Transformation

The rapid development of digital technology is reshaping the business ecosystem across industries. Enterprises face unprecedented opportunities and challenges, with business model innovation becoming key to survival and development in the digital age. This study deeply explores the theoretical motivations, paths, and influencing factors of enterprise business model innovation in the context of digital transformation. Through theoretical analysis of digital transformation, the research reveals how digital technology theoretically drives the transformation of business model elements, such as value proposition, value creation, value delivery, and value capture. The study proposes that successful digital business model innovation not only depends on the theory of technological application but also requires supporting theoretical backing for organizational structure adjustment, corporate culture reshaping, and talent strategy innovation. In particular, the research emphasizes the core position of data-driven decision-making, user experience optimization, and ecosystem building in digital business model theory. However, the study also discusses the theoretical resistance and potential risks that may be encountered in the process of digital transformation. Based on these theoretical analyses, this research provides a theoretical framework and conceptual guidance for enterprises to design and implement digital business model innovation strategies, laying a foundation for future empirical research and practical applications.