视觉文化视阈下农民自媒体人身体展演及设计研究
Body Performance and Design Research of Farmer Content Creators from the Perspective of Visual Culture

在传统乡村社会中，农民群体受到传播技术和渠道的限制，无法主动传播其特有地方文化，或是展示自身生活方式和思想观念，他们是话语权缺失的少数群体，往往被代表或被表达。如今，随着技术赋权，乡村从短视频进入主流视野，农民自媒体群体在短视频内容的生产与传播中扮演着重要角色，本文聚焦短视频中农民自媒体人，从身体展演角度研究农民个体身体展演的呈现特征和多元动因，并对身体展演凸显的问题进行反思。
In traditional rural societies, the peasant community was constrained by communication technologies and channels, unable to actively disseminate their unique local cultures or showcase their lifestyles and ideologies. As a minority group lacking a voice, they were often represented or spoken for. Today, with technological empowerment, the countryside has entered the mainstream view through short videos, and peasant self-media practitioners play a vital role in the production and dissemination of short video content. This paper focuses on peasant self-media practitioners in short videos, examining the presentational features and diverse motivations of peasant individuals’ bodily performances from the perspective of body display, and reflecting on the issues highlighted by these bodily performances.