《人物》杂志融合转型的设计策略探索
Exploration of Design Strategies for the Convergent Transformation of People Magazine

从2004年开始，纸质媒体的外部环境发生了很大的变化，竞争愈演愈烈，受众流失并出现了分化，新兴媒体对于传统媒体的影响越来越大，传统媒体人纷纷跳槽，纸质媒体面临的生死存亡危机已成为当务之急。人物类杂志的发展遇到了瓶颈，但《人物》杂志的订阅量却在稳定增长。本文拟对《人物》杂志进行个案研究，以《人物》自创办至今的两次改版为切入点，观察其成长轨迹，归纳梳理杂志的媒介经营策略和融合传播策略，希望能够对人物类杂志的发展提供一些借鉴。
Since 2004, significant changes have occurred in the external environment of print media, marked by intensified competition, audience loss and fragmentation. Emerging media have exerted an increasingly profound influence on traditional media, leading to a surge in traditional media professionals switching jobs. The survival crisis confronting print media has become a top priority. Although the development of celebrity-focused magazines has encountered bottlenecks, People magazine has witnessed a steady growth in subscriptions. This paper intends to conduct a case study on People magazine, taking its two revisions since its inception as the starting point to observe its growth trajectory and summarize its media management strategies and integrated communication strategies. It is hoped that this study can provide some references for the development of celebrity-focused magazines.