乡村振兴视域下旅游文创产品设计研究
Research on the Design of Tourism Cultural and Creative Products from the Perspective of Rural Revitalization

在乡村振兴的背景下，乡村旅游业的发展已成为推动农村地区经济发展的重要动力。旅游文创产品既是乡土文化的主要载体，又是旅客体验与记忆的关键要素，在提升旅游地知名度、弘扬优秀乡村文化、满足人民群众不断增长的精神文化需要方面发挥着举足轻重的作用，是文化振兴、促进经济结构转型的重要推动力。但是，在文创产品设计实践中还存在着缺乏地域特色文化、品牌意识薄弱、同质化现象严重等诸多的问题和不足，本文在对上述问题深入剖析的基础上，提出了相应的设计策略，以期能为旅游文创产品的开发设计提供有益的参考。
Under the background of rural revitalization, the development of rural tourism has become an important driving force to promote the economic development of rural areas. Tourism cultural and creative products are not only the main carrier of local culture, but also the key elements of tourist experience and memory. They play a pivotal role in enhancing the popularity of tourist destinations, promoting excellent rural culture, and meeting the growing spiritual and cultural needs of the people, and are an important driving force for cultural revitalization and economic structural transformation. However, there are still many problems and deficiencies in the design practice of cultural and creative products, such as lack of regional characteristics, weak brand awareness, and serious homogenization. Based on the in-depth analysis of the above problems, this paper puts forward corresponding design strategies, hoping to provide useful references for the development and design of tourism cultural and creative products.