社交媒体语境下茶饮品牌传播策略研究——奶茶里的中国故事
Research on the Communication Strategy of Tea Drinking Brands in the Context of Social Media—The Chinese Story in Milk Tea

本文旨在深入分析茶饮品牌在社交媒体时代的传播策略，了解其发展现状。运用传播学和营销学的相关理论，设计了问卷调查。通过分析调查的数据，本文针对性地提出了解决现存问题的对策，从而推动茶饮品牌的进一步发展，提高其品牌传播转化率，强化消费者与品牌之间的粘性，提升其市场份额。
The purpose of this paper is to deeply analyze the communication strategies of tea-drink brands in the era of social media, and to understand its current development. By using the relevant theories of communication and marketing, the author designs a questionnaire. After analyzing the data from the survey, this paper also puts forward countermeasures to solve the existing problems, so as to promote the further development of the tea drink brand, improve its brand communication conversion rate, strengthen the adhesion between consumers and the brand, and finally to enhance its market share.