社交媒体中青年群体婚恋观的网络话语分析
Semantic Network Analysis of Young People’s Views on Marriage and Dating in Social Media

本研究基于微博平台，采用语义网络分析方法，对2022年1月至2024年6月间含“恋爱”“单身”“结婚”等关键词的评论进行话语分析。研究发现，青年群体婚恋讨论围绕“婚育相关法律与政策”“婚育成本”“社会压力与风险”“个体相关因素”四大议题，表达了对婚恋的复杂情感与态度。经济压力、职场性别歧视、传统性别角色认知等社会因素影响了青年的婚育意愿。尽管婚育观念多元化，但传统婚姻家庭观依然有较大影响。为了需要形成国家–企业–家庭的三方协同机制，减少婚育的机会成本，提高青年群体的婚育意愿。
This study employed semantic network analysis on the Weibo platform to conduct discourse analysis on comments containing keywords such as “romance”, “singles”, and “marriage” from January 2022 to June 2024. The research revealed that discussions among young people regarding marriage and dating centered around four main topics: “laws and policies related to marriage” “costs of marriage and childbirth”, “social pressures and risks”, and “individual-related factors”, expressing complex emotions and attitudes towards marriage and dating. Social factors such as economic pressure, gender discrimination in the workplace, and traditional gender role perceptions influenced young people’s willingness to marry and have children. Despite the diversification of attitudes towards marriage and childbirth, traditional views on marriage and family still had a significant impact. Therefore, there was a need to form a tripartite coordination mechanism among the state, enterprises, and families to reduce the opportunity costs of marriage and childbirth and enhance young people’s willingness to marry and have children.