乡村治理中的广播之响
The Role of Radio in Rural Governance

广播作为乡村治理的通讯标志和权力媒介，与我国乡土社会不同时段的需求深度契合。乡村传播生态更新变化，但广播一直与村民们的日常生活息息相关、相互交织。多元嵌入的乡村广播，对村民观念的形成和行为的产生有着潜移默化的影响，广播作为重要的公共宣传载体，影响着村民间的舆论场，同时在应对自然灾害和公共突发事件中，发挥着独特的传播动员优势。广播的治理功能使它在乡村治理中起着不可忽视的作用，在媒介融合的环境下，更应当发挥广播的集体认同力量，让它成为基层传播治理的有机构成环节。
As the communication symbol and power medium of rural governance, radio is in deep agreement with the needs of different periods of rural society in China. Rural communication ecological changes, but radio has always been closely related to the daily life of villagers, interwoven. Multi-embedded rural radio has a subtle influence on the formation of villagers’ ideas and behaviors. As an important public publicity carrier, radio affects the public opinion field among villagers and plays a unique communication and mobilization advantage in responding to natural disasters and public emergencies. The governance function of broadcasting makes it play an important role in rural governance. In the context of media integration, it is necessary to exert the collective identity of broadcasting and make it an organic component of grass-roots communication governance.