农村老年人数字融入困难行为、成因及其作用关系研究——基于刺激–机体–反应理论的视角
Research on the Behavior, Causes and Functional Relationship of Digital Inclusion Difficulties of Rural Elderly People—From the Perspective of Stimulus-Organism-Response Theory

文章聚焦于农村老年人数字融入困难的成因、行为表现以及两者之间的关系结构，采用扎根理论方法对田野调查数据进行质性编码，并引入S-O-R (刺激–机体–反应)理论构建了农村老年人数字融入困难行为的模型。研究发现，农村老年人数字融入面临着物质支持、信息支持和情感支持的不足，这些因素通过影响其数字感知和心理条件，最终导致了回避、替代、忽略和抵制四种类型的数字融入困难行为。研究还发现农村老年人数字融入存在群体分化现象，并针对不同群体提出了相应的干预策略。
This article centers on the causes, behavioral manifestations, and relationship structure of digital integration difficulties among rural elderly individuals. The grounded theory approach is employed to conduct qualitative coding of the field survey data, and the S-O-R (Stimulus-Organism-Response) theory is introduced to establish a model of digital integration difficulties behaviors for the rural elderly. The research discovers that the digital integration of rural elderly people is confronted with deficiencies in material support, information support, and emotional support. These factors, by influencing their digital perception and psychological conditions, eventually give rise to four types of digital integration difficulties behaviors: avoidance, substitution, neglect, and resistance. The study also reveals the existence of group differentiation in the digital integration of rural elderly people and puts forward corresponding intervention strategies for different groups.