乡村振兴背景下道明竹艺村“竹”文化产业发展影响因素分析研究
Analysis and Research on of Influencing Factors of “Bamboo” Cultural Industry Development in Daoming Bamboo Art Village under the Background of Rural Revitalization

乡村振兴战略是现时代做好“三农”工作的总抓手。其中产业兴旺是乡村振兴的重点，产业是发展的根基，产业兴旺，农民收入才能稳定增长。文化自信是实现乡村振兴的思想保障。文化产业的发展着力于传承发展中华优秀传统文化，是乡村振兴的重要载体，也为乡村振兴提供重要的驱动力。国家总体发展战略中的一个重要组成部分就是利用区域的资源禀赋、地域优势来发展文化产业，因此地区之间文化产业发展水平的高低，将会直接影响国家战略目标的完成。道明竹艺村“竹”“竹编”“竹文化”是当地具有代表性的优秀文化产业。因此以竹艺村“竹”文化产业为切入点，通过构建“竹”文化产业影响因素测评指标体系，在此基础上利用模糊综合评价法和层次分析法构建“竹”文化产业影响因素测评模型，分析该村庄文化产业发展中促进或限制其发展的影响因素，从而探讨出县域农村地区文化产业的发展路径，切实推动乡村文化产业的蓬勃发展。
Rural revitalization strategy is the general starting point of the “Three Rural Areas” work. Prosperity of industry is the focus of rural revitalization, industry is the foundation of development, industry prosperity, farmers’ income can grow steadily. The confidence of culture is the thought guarantee of the revitalization of the real world. To develop the culture industry, it is important to inherit and develop the fine traditional Chinese culture. which is an important carrier and an important driving force for rural revitalization. An important part of the overall national development strategy is to use regional resource endowment and regional advantages to develop cultural industries. Therefore, the level of cultural industry development between regions will directly affect the completion of national strategic objectives. The “bamboo”, “bamboo weaving” and “bamboo culture” of Daoming Bamboo Art Village are the local representative excellent cultural industries. Therefore, taking the “bamboo” cultural industry of Bamboo Art Village as the starting point, this paper constructs the evaluation index system of influencing factors of “bamboo” cultural industry, and on this basis, Comprehensive Evaluation and Analytic Hierarchy Process, this paper establishes the evaluation model of “Bamboo” culture industry, and analyses the influential factors which influence or restrict its development. Thus, the development path of cultural industry in county rural areas is discussed, and effectively promote the vigorous development of rural cultural industries.