全媒体时代视角下高校思想政治教育的机遇、挑战及对策研究
Opportunities, Challenges and Countermeasures of Ideological and Political Education in University from the Perspective of All-Media Era

本文聚焦于全媒体时代高校思想政治教育的创新发展。文章首先分析了全媒体时代赋予思想政治教育的机遇，包括全程媒体的时效性、全息媒体的覆盖面、全员媒体的互动性和全效媒体的多功能性。随后，文章指出了思想政治教育在舆论引导、凝聚共识和传播效能上的挑战。在此基础上，文章提出了一系列对策，旨在通过强化导向引领、深化内容创新、优化技术融合、深化实践育人和构建协同育人机制，提升教育的吸引力和实效性。文章强调，通过这些措施，可以培养具有社会责任感和创新能力的高素质人才，为社会主义现代化建设贡献力量。
This article focuses on the innovative development of ideological and political education in colleges and universities in the era of all-media. It first analyzes the opportunities given by the all-media era to ideological and political education, including the timeliness of all-process media, the coverage of all-scene media, the interactivity of all-people media, and the multifunctionality of all-effect media. Subsequently, the article points out the challenges faced by ideological and political education in terms of guiding public opinion, building consensus, and communication effectiveness. On this basis, the article proposes a series of strategies aimed at enhancing the attractiveness and effectiveness of education by strengthening guidance, deepening content innovation, optimizing technological integration, deepening practical education, and building a collaborative education mechanism. The article emphasizes that through these measures, high-quality talents with a sense of social responsibility and innovative ability can be cultivated to contribute to the modernization drive of socialism.