职教高考背景下高职院校招生工作新思考
The New Cerebration on the Enrollment Work of Vocational Colleges under the Background of Vocational Education College Entrance Examination

职教高考制度的实施，旨在促进高等职业教育的发展，让职业教育为现代化强国建设培养更多高技能人才，以满足经济社会发展的需要。推行职教高考后，高职院校的人才培养模式也必须相机而动进行改革创新，来适应新形势、新要求。招生工作是院校办学的前端，其与学校社会知名度、人才培养质量、毕业生就业情况等一系列办学指标相辅相成。职教高考背景下，高职院校应通过提升院校办学内涵、优化招生宣传方式、调整人才甄选方法等有效举措，优化招生工作策略，不断提升生源质量，助推院校的高质量发展。
The implementation of the vocational education college entrance examination system aims to promote the development of higher vocational education, cultivate more high skilled talents for the construction of a modern strong country, and meet the needs of economic and social development. After the implementation of vocational education college entrance examination, the talent training mode of vocational colleges must also adapt to the new situation and requirements through reform and innovation. Enrollment work is the front end of college education, which complements a series of educational indicators such as the school’s social reputation, talent cultivation quality, and graduates’ employment situation. Under the background of vocational education college entrance examination, vocational colleges should take effective measures such as enhancing the connotation of school operation, optimizing enrollment promotion methods, and adjusting talent selection methods to optimize enrollment work strategies, continuously improve the quality of student sources, and promote the high-quality development of colleges.