教育改革报道之中国积极形象建构——以《中国日报》报道为例
The Construction of China’s Positive Image in Education Reform Reports—Taking China Daily’s Reports as Examples

研究基于评价理论态度系统，对《中国日报》教育改革新闻报道进行分析，探讨其中态度资源的分布特征及其对中国教育形象建构的积极贡献。研究发现，报道中大量具有积极意义的态度资源与中国政府采取的一系列积极的教育改革举措及其对教育发展的积极态度完全契合。报道中的鉴赏资源、判断资源以及情感资源分别建构了中国“技能导向、产教融合”、“攻坚克难、以人为本”以及“立德树人、铸魂育人”的积极形象。各类态度资源的使用有利于联盟受众更好地传递中国声音、讲好中国故事、塑造中国形象、推动国际交流。
Based on the attitude system of appraisal theory, this paper analyzes China Daily’s news reports on education reform, and probes into the distribution characteristics of attitude resources as well as their positive contribution to the construction of China’s education image. The study found that the large number of positive attitude resources in the reports are fully in line with the series of positive education reform measures taken by the Chinese government and the positive attitude towards its education development. The appreciation resources, judgment resources and affect resources in the reports respectively construct China’s positive image of “integrating industry and education, skill-orientated”, “overcoming difficulties, people-oriented” and “cultivating virtues and morality”. The use of various attitude resources is conducive to ally the audience to better convey the voice of China, tell the story of China, shape the image of China, and promote international communication.