传统村落旅游发展助推乡村振兴的动力机制研究——以岳阳县张谷英村为例
Research on the Dynamic Mechanism of Promoting Rural Revitalization through the Development of Traditional Village Tourism—Taking Zhangguying Village in Yueyang County as an Example

随着我国经济社会的快速发展，传统村落旅游已成为推动乡村振兴的重要途径。以首批中国传统村落岳阳县张谷英村为例，在文献资料分析和问卷调查的基础上，首先对张谷英村旅游发展现状进行分析，然后从旅游发展能助推农村产业发展、增加农民收入、传承乡土文化方面分析乡村旅游发展与乡村振兴的关系，再从内外两个方面分析传统村落旅游助推乡村振兴的动力机制，最后对张谷英村旅游发展提出相关对策建议，助推当地的乡村振兴。
With the rapid development of China’s economy and society, traditional village tourism has become an important way to promote rural revitalization. Taking the first batch of traditional Chinese villages in Zhangguying Village, Yueyang County as an example, based on literature analysis and questionnaire survey, the current situation of tourism development in Zhangguying Village is analyzed. Then, the relationship between rural tourism development and rural revitalization is analyzed from the perspective of tourism development promoting rural industry development, increasing farmers’ income, and inheriting local culture. Finally, the driving mechanism of traditional village tourism promoting rural revitalization is analyzed from both internal and external aspects, Finally, relevant countermeasures and suggestions are proposed for the tourism development of Zhangguying Village to promote local rural revitalization.