数字技术驱动农村公共文化服务发展的路径探究
Research on the Path of Digital Technology Driving the Development of Rural Public Cultural Services

在数字化时代的背景下，传统的公共文化服务已经不能满足农村多元化和个性化的公共文化需求，亟需以数字化为手段提高公共文化服务的内容，进而有效实现农村公共文化服务的发展。针对当前农村公共文化服务低效供给，甚至是供需脱节的状况，文章基于数字治理理论的视角，从“结构–价值–功能”三重向度出发，分析影响农村公共文化服务发展的困境，从多元主体共建、用户需求导向、基础设施驱动三方面出发，探索在数字化时代背景下农村公共文化服务发展的实现路径，以公共文化服务创造高品质生活，全面提升农村居民的获得感、幸福感和安全感。
In the context of the digital age, traditional public cultural services can no longer meet the diversified and personalized public cultural needs of rural areas. It is urgent to use digitalization as a means to improve the content of public cultural services, and then effectively realize the development of rural public cultural services. In view of the current inefficient supply of rural public cultural services, or even the disconnection between supply and demand, this article, based on the perspective of digital governance theory, analyzes the difficulties affecting the development of rural public cultural services from the three dimensions of “structure-value-function”, explores the realization path of rural public cultural service development in the context of the digital age from the perspective of multi-subject co-construction, user demand orientation, and infrastructure drive, and creates a high-quality life with public cultural services, and comprehensively enhances the sense of gain, happiness, and security of rural residents.