消费主义在中国的传播及其影响
The Spread of Consumerism in China and Its Impact

消费主义是一种崇尚占有和消费，将无止境的消费作为人生终极追求的文化思潮，消费主义于20世纪80年代传入我国，在现代社会表现出持续性消费、虚假消费、符号消费和超前消费等新特点。消费主义在中国的传播主要是由于经济迅速发展，人们的消费观念被商业宣传和广告影响，伴随着新媒体的兴起，消费主义更加无孔不入，对中国社会造成了一些影响，主要表现为改变了人们的生活方式与价值观念，导致人的异化并营造出虚假平等的幻象，造成资源的极大浪费与生态环境的破坏。
Consumerism is a kind of cultural trend that advocates possession and consumption, and takes endless consumption as the ultimate pursuit of life, consumerism was introduced into China in the 1980s, and it shows new characteristics such as continuous consumption, false consumption, symbolic consumption and advanced consumption in modern society. The spread of consumerism in China is mainly due to the rapid development of the economy, people’s consumption concept is affected by commercial propaganda and advertising, with the rise of new media, consumerism is more pervasive, has caused some impact on Chinese society, mainly manifested in changing people’s lifestyle and values, leading to the alienation of people and creating an illusion of false equality, resulting in a great waste of resources and the destruction of the ecological environment.