传统民俗在当下的商业价值与文化逻辑
The Commercial Value and Cultural Logic of Traditional Folk Customs at Present

随着时代的发展，传统民俗在现代社会中面临着新的机遇与挑战。本文深入探讨了传统民俗在当下的商业价值与文化逻辑，通过对其概念、特征的分析，结合商业品牌方面的实际案例，阐述了传统民俗如何在现代社会中实现商业价值的转化，并揭示了其背后深刻的文化逻辑。同时，分析了商业价值与文化逻辑之间的互动关系，提出了实现两者良性互动的策略，为传统民俗的传承与发展提供理论支持和实践指导。
With the development of the times, traditional folk customs are facing new opportunities and challenges in modern society. This paper deeply discusses the commercial value and cultural logic of traditional folk customs at present. Through the analysis of its concepts and characteristics, combined with practical cases in commercial brands, it expounds how traditional folk customs realize the transformation of commercial value in modern society and reveals the profound cultural logic behind it. At the same time, it analyzes the interaction relationship between commercial value and cultural logic, and proposes strategies to achieve benign interaction between the two, providing theoretical support and practical guidance for the inheritance and development of traditional folk customs.