Effects of Networked Social Information Diffusion on Collegiate Opportunity Recognition in Employment Contexts

With the continuous evolution of the national economy and industrial structure, college students, as the vitality source of innovation and entrepreneurship, have attracted wide attention from all walks of life. Driven by the wave of the digital economy, the innovation and entrepreneurship of college students have ushered in an unprecedented golden period. In the context of big data and Internet interweaving, college students are able to keenly capture and efficiently use the network information of potential value for innovation and entrepreneurship, showing significant advantages. On the basis of briefly explaining the definition, characteristics and application of network social information, this paper deeply analyzes the influence of network social information dissemination on the identification of entrepreneurial opportunities of college students through questionnaire survey, and makes a systematic summary. In view of the current problems, this paper puts forward feasible countermeasures, aiming to provide useful reference for college students to better grasp the entrepreneurial opportunities, and help them to take a more firm step on the road of innovation and entrepreneurship.