新媒体时代高校网络舆情特征、困境与应对策略
Characteristics, Dilemma, and Response Strategies of Online Public Opinion in Universities in the New Media Era

网络舆情作为社会舆论在网络空间中的映射，其社会重要性日益凸显。高校网络舆情是近年来社会高度关注的问题，也是高校学生管理的重要组成部分。随着信息媒体的发展，网络平台更是高校必须坚守的思想阵地。目前高校舆情事件频发，这些舆情表现出群体聚集性、个体主观性、互动性、广泛性、冲突性的特点。高校在应对这些舆情问题时面临管控难度大、引导学生理性参与舆情存在阻力、高校舆情应对机制大多处于缺位状态、缺乏协同治理机制、舆情监管队伍建设不足等困境。因此，高校必须确立引导网络舆情指导思想、构建网络舆情管理系统、建立高校网络舆情处理协同机制、加强网络舆情引导的队伍建设、做好舆情研判工作，提升高校网络舆情治理效能，引导高校网络舆论的正确价值导向。
As a reflection of social public opinion in cyberspace, the social importance of online public opinion is increasingly prominent. Online public opinion in universities has been a highly concerning issue in recent years and an important component of student management in universities. With the development of information media, online platforms have become the ideological battlefield that universities must adhere to. At present, there are frequent public opinion incidents in universities, which exhibit characteristics of group aggregation, individual subjectivity, interactivity, universality, and conflict. Universities face difficulties in controlling these public opinion issues, obstacles in guiding students to participate rationally in public opinion, a lack of collaborative governance mechanisms, and insufficient construction of public opinion supervision teams. Therefore, universities must establish guiding principles for online public opinion, build online public opinion management systems, establish collaborative mechanisms for handling online public opinion in universities, strengthen the construction of teams for online public opinion guidance, do a good job in public opinion research and judgment, enhance the effectiveness of online public opinion governance in universities, and guide the correct value orientation of online public opinion in universities.