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Modern Linguistics 2024
广西形象建构：主流媒体视角下的梧州六堡茶隐喻研究
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Abstract:
在全球化背景下，地方特色产品形象塑造对提升区域品牌影响力至关重要。梧州六堡茶，作为广西的标志性传统产品，凭借其深厚的历史底蕴和卓越品质，受到主流媒体的广泛认可。本研究选取了2019至2023年间主流媒体对梧州六堡茶的报道作为研究对象，运用Wmatrix工具对这些报道进行了深入的隐喻识别与分析。研究揭示，主流媒体在报道中频繁采用富有积极内涵的隐喻，例如“瑰宝”“传奇”和“国茶”，侧面反映了主流媒体对梧州六堡茶的认可和推崇。
In the context of globalization, the construction of local specialty product images is crucial for enhancing regional brand influence. Wuzhou Liubao Tea, as an iconic traditional product of Guangxi, has been widely recognized by mainstream media for its profound historical heritage and exceptional quality. This study selects mainstream media reports on Wuzhou Liubao Tea from 2019 to 2023 as the research subject and employs the Wmatrix tool for in-depth metaphor identification and analysis. The study reveals that mainstream media frequently use metaphors with positive connotations in their reports, such as “treasure”, “legend”, and “national tea”, reflecting the media’s recognition and endorsement of Wuzhou Liubao Tea.
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