乡村振兴视角下民族文化与文创产品设计的融合应用
Integration and Application of Ethnic Culture and Cultural and Creative Product Design under the Perspective of Rural Revitalization

民族文化是一个民族区别于其他民族的独特标识，是民族精神的核心。在文创产品设计中应用民族文化元素，能够使产品具有独特的文化内涵和视觉风格，提升产品的附加值和市场竞争力。本文通过民族文化和文创产品设计的内涵，分析符号提取与重构、文化故事植入与情感共鸣、传统工艺的创新与融合三大应用思路，从文创产品设计的现状出发，提出了民族文化元素与文创产品融合的设计策略，具体是创新设计方式，提高文创产品质量；强调地域特色，提升文化辨识度；打造品牌效应，加强市场推广。
National culture is the unique identification of a nation that distinguishes it from other nations, and it is the core of national spirit. Applying national culture elements in cultural and creative product design can make the products have unique cultural connotation and visual style, and enhance the added value and market competitiveness of the products. Through the connotation of national culture and cultural and creative product design, this paper analyzes the three major application ideas of symbol extraction and reconstruction, cultural story implantation and emotional resonance, and innovation and integration of traditional crafts, and puts forward the design strategy for the fusion of national cultural elements and cultural and creative products from the current situation of cultural and creative product design, specifically, innovative design methods to improve the quality of cultural and creative products, emphasize regional characteristics to enhance cultural recognition, and create a brand effect to strengthen market promotion.