ESA模式下ISEC项目跨文化交际多模态教学模型构建与实践研究
Research on the Construction and Practice of Intercultural Multimodal Teaching Model for ISEC Project under ESA Model

本文基于哈默ESA模式，对照ISEC项目课程教学中的标准要求，对当前多模态教学模型进行改进和完善，构建ESA跨文化交际多模态教学模型并探究其实践的具体路径。首先，基于国家和教育部的战略部署及时代使命分析高校跨文化交际能力培养的重要性；其次，立足现实，分析当前多模态教学的现状，并在此基础上探究跨文化交际能力培养中当前存在的问题及其问题成因；再次，在哈默的ESA模式以及ISEC项目课程的标准要求的指导下，改进和丰富当前多模态教学模型，构建ESA跨文化交际多模态教学模型并从课程设置、方法设计、评估方式等方面探究实践的具体路径。同时，分析ESA跨文化交际多模态教学的意义与存在的问题，以期进一步推广ESA跨文化交际多模态教学，为各高校培育具有跨文化交际能力的国际化人才提供参考。
Based on the Hammer ESA model and in accordance with the standard requirements of ISEC project curriculum teaching, this article improves and perfects the current multimodal teaching model, constructs an ESA cross-cultural communication multimodal teaching model, and explores its specific path of practice. Firstly, based on the strategic deployment and mission of the country and the Ministry of Education, the importance of cultivating cross-cultural communication skills in universities is analyzed. Secondly, based on reality, analyze the current situation of multimodal teaching, and explore the problems and their causes in the cultivation of cross-cultural communication skills on this basis. Again, guided by Hammer’s ESA model and the standard requirements of the ISEC project curriculum, we will improve and enrich the current multimodal teaching model, construct an ESA cross-cultural communication multimodal teaching model, and explore the specific path of practice from the aspects of curriculum design, method design, and evaluation methods. At the same time, this paper analyzes the significance and existing problems of ESA’s multimodal teaching of intercultural communication, in order to further promote ESA’s multimodal teaching of intercultural communication and provide reference for universities to cultivate international talents with intercultural communication skills.