数字时代下沉浸式体验在商业展陈空间中的应用
The Application of Immersive Experience in Commercial Exhibition Space in the Digital Age

数字时代，新媒体技术蓬勃发展，在其影响下，人们的购物方式和商业展示空间发展方向皆发生改变，逐渐开始探索沉浸式体验，侧重互动化，开放化。本篇文章通过查阅文献，调研现实案例，分别从新媒体的技术支撑，艺术呈现方式，交互性等方面解析了商业空间中沉浸式的概念，并选取国内外代表性新媒体的商业展示空间案例讲解，探究未来商业展示空间发展的方向，最终将沉浸式互动概念融入室内空间，呈现出逻辑清晰的设计方案。
In the digital era, with the vigorous development of new media technology, people’s shopping methods and the development direction of commercial exhibition spaces have changed, and they have gradually begun to explore immersive experiences, focusing on interaction and openness. This paper analyzes the concept of immersion in commercial space from the aspects of technical support, artistic presentation, and interactivity of new media by consulting literature and investigating real cases, and selects the cases of commercial exhibition spaces of representative new media at home and abroad to explore the direction of the development of commercial exhibition spaces in the future, and finally integrates the concept of immersive interaction into the interior space, presenting a logical and clear design scheme.