文旅融合视域下的城乡风貌样板区设计研究——以温州泽雅龙溪风貌样板区为例
Research on the Design of Urban and Rural Landscape Model Areas under the Background of Cultural and Tourism Integration—Taking the Landscape Model Area in Wenzhou Zeya Longxi as an Example

随着城乡融合战略的推进，如何消除城乡空间壁垒，化解城乡二元困局成为亟待解决的问题。在这一背景下，浙江省提出风貌样板区建设，旨在通过风貌建设串联城乡，带动产业、功能、生态、治理一体提升。在温州泽雅龙溪风貌样板区的设计中，以“休闲泽雅，绿色龙溪”为主题，以文旅融合为主线，串联泽雅镇区与源口村、麻芝川村等多个乡村。一方面优化路网结构，联系景观节点，因地制宜新增亲水活动空间，发挥滨水空间景观游赏功能。另一方面提取文化要素，融入设计之中，提升文旅体验，使游客与居民逃离都市圈，感受泽雅山水人生。以期将城镇旅游资源与乡村景观设计相结合，探索适合旅游型城镇的风貌设计路径。
With the advancement of the urban-rural integration strategy, how to eliminate the urban-rural spatial barriers and resolve the urban-rural dual dilemma has become an urgent problem to be solved. Against this background, Zhejiang Province proposed the construction of a model area, aiming to connect urban and rural areas through style construction, and drive the integrated improvement of industry, function, ecology, and governance. In the design of the Wenzhou Zeya, with the theme of “Leisure Zeya, Green Longxi”, the integration of culture and tourism is the main line, connecting Zeya Town with Yuankou Village, Mazhichuan Village and other villages. On the one hand, we optimize the road network structure, connect landscape nodes, add water-friendly activity spaces according to local conditions, and give play to the landscape appreciation function of waterfront space. On the other hand, we extract cultural elements and integrate them into the design to enhance the cultural and tourism experience, so that tourists and residents can escape from the urban circle and experience the landscape life of Zeya. It is hoped that the urban tourism resources can be combined with the rural landscape design to explore the style design path suitable for tourist towns.