The focus of this study was to examine how different factors including gender of the person on Snapchat and Snapchat filter types (no filter vs. pretty filter vs. frown filter vs. dog filter vs. sponsored filter) influence social and physical attraction perception of a person. An experiment manipulating both factors was conducted (N = 226). Results showed female on Snapchat was rated significantly higher on both social and physical attraction than their male counterparts. The use of different types of Snapchat filters had a significant effect on social attraction, but not on physical attraction. Moreover, there was a significant interaction effect between gender of the person on Snapchat and the types of Snapchat filter used on the social attraction rating.
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