舞乐万象·俑居盛世——北朝陶俑文创设计
Dance and Music, Terra Cotta Dwelling in the Century—Cultural and Creative Design of Terracotta Figurines from the Northern Dynasties

魏晋南北朝的舞乐俑能够体现当朝人们的生活习惯，反映了当时人们欢乐多彩的古代生活。独特的陶俑文化与现代创意产品的结合是文化发展和市场化需求推动的结果。将北朝舞乐俑和壁画通过文创产品的方式呈现在大众面前，能够传播中国魏晋南北朝的文化，彰显北朝文化个性，提升文化自信。在满足文创产品的审美性与实用性的同时挖掘北朝历史文化内涵。首先通过研究陶俑形象特征，服饰妆造，再将具有代表性的服装、发型、妆容等元素提炼，设计出憨态可掬的舞乐俑IP形象，并通过表情包设计来丰富人物。最后提取壁画元素，并通过二方连续、对称等手法设计纹样，向消费者展现魏晋南北朝舞乐俑文化的内涵性，满足市场对舞乐俑文创设计产品的需求，展现河北地域以及南北朝传统文化魅力。
Dance music figurines in Wei, Jin, Southern and Northern Dynasties can reflect people’s living habits at that time, and reflect people’s happy and colorful ancient life at that time. The combination of unique pottery figurine culture and modern creative products is the result of cultural development and market demand. Showing the dance figurines and murals of the Northern Dynasty in front of the public through creative products can spread the culture of the Wei, Jin, Southern and Northern Dynasties, highlight the cultural individuality of the Northern Dynasty and enhance cultural confidence. While satisfying the aesthetics and practicality of cultural and creative products, we also explore the historical and cultural connotation of the Northern Dynasty. Firstly, by studying the image characteristics of pottery figurines, clothing makeup, and then refining the representative clothing, hair style, makeup and other elements, the IP image of dancing figurines is designed, and the characters are enriched through the design of expression packs. Finally, the mural elements are extracted, and the patterns are designed by two methods, such as continuity and symmetry, to show consumers the connotation of dance music figurines culture in Wei, Jin, Southern and Northern Dynasties, to meet the market demand for dance music figurines, and to show the charm of Hebei region and traditional culture in Southern and Northern Dynasties.