基于葡萄酒企业数据分析下可持续发展策略探讨
Exploration of Sustainable Development Strategies Based on Data Analysis of Wine Enterprises

本文在深入分析国际葡萄酒市场和中国葡萄酒市场的基础上，探讨了在当前经济形势下，葡萄酒企业的可持续发展策略。通过对全球葡萄酒市场现状的分析，展示了各主要葡萄酒生产国及消费国在葡萄酒市场中的占有率及变化趋势。在此基础上，结合实际案例，分析葡萄酒行业面临的挑战。创新之处是将多元回归模型与定量分析方法相结合，对影响企业经济效益的关键因素进行量化分析，提出基于数据驱动的营销与品牌塑造策略，为葡萄酒企业在竞争日趋激烈的市场环境下实现可持续发展提供理论支撑与实践指导。
Based on an in-depth analysis of the international wine market and the Chinese wine market, this article explores the sustainable development strategies of wine enterprises under the current economic situation. By analyzing the current situation of the current situation of the global wine market, the market share and trends of major wine producing and consuming countries in the wine market are presented. On this basis, combined with practical cases, analyze the challenges faced by the wine industry. The innovation lies in combining multiple regression models with quantitative analysis methods to quantitatively analyze the key factors that affect the economic benefits of enterprises, and proposing data-driven marketing and brand building strategies, providing theoretical support and practical guidance for wine enterprises to achieve sustainable development in an increasingly competitive market environment.